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CORPORATE COMMUNICATION

The field of study focuses on the aspects of strategic management, reputation and brand management, public relations, integrated marketing communication and crisis communication. At the PhD level, this field focuses towards the acquisition of advanced methodological skills and the underpinnings of theoretical knowledge. A broad range of methods are used for the purpose of uncovering research questions, ranging from quantitative inquiries such as statistical analysis, to qualitative inquiries that explore grounded analysis and interpretation often used in interviews, textual and discourse analyses.


ENTRY REQUIREMENT
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LIST OF EXPERTS


Faculty of Modern Languages and Communication
Assoc. Prof. Dr. Zulhamri Abdullah
Assoc. Prof. Dr. Nor Azura Adharuddin
Dr. Diyana Nawar Kasimon
Dr. Mohd Feroz Shah De Costa Mohd Faris De Costa

Dr. Norliana Hashim
Dr. Rosmiza Haji Bidin


Updated:: 21/02/2024 [aslamiah]

MEDIA SHARING

SCHOOL OF GRADUATE STUDIES
Universiti Putra Malaysia
43400 UPM Serdang
Selangor Darul Ehsan
03-9769 4225
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