The field of study focuses on the aspects of strategic management, reputation and brand management, public relations, integrated marketing communication and crisis communication. At the PhD level, this field focuses towards the acquisition of advanced methodological skills and the underpinnings of theoretical knowledge. A broad range of methods are used for the purpose of uncovering research questions, ranging from quantitative inquiries such as statistical analysis, to qualitative inquiries that explore grounded analysis and interpretation often used in interviews, textual and discourse analyses.


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Updated:: 15/02/2023 [aslamiah]