MARKETING | SCHOOL OF GRADUATE STUDIES
» MARKETING

MARKETING

Marketing is a discipline which provides students with an opportunity to develop a holistic understanding of customers, products, services, organizations, competitors as well as communication. It helps students appreciate the need to integrate all marketing components to establish an effective strategy in order to achieve organizational objectives. Marketing offers work in diverse field either more interactive and face to face job with people (e.g. customer relationship manager, chief marketing officer) or a more behind the scene job ( e.g. marketing analyst, consumer behaviour analyst). Marketing will always be in demand as long as the economy and organization exists. Thus a marketing degree is an indispensable degree to have in this global digital world.

 

ENTRY REQUIREMENTS
Master
PhD

 

LIST OF EXPERTS

Faculty of Modern Languages and Communication
Assoc. Prof. Dr. Nor Azura Adzharuddin
Dr. Mohd Feroz Shah De Costa Mohd Faris De Costa

Faculty of Forestry and Environment
Dr. Sheena Bidin

Faculty of Design and Architecture
Dr. Siow May Ling

Faculty of Food Science and Technology
Dr. Wan Melissa Wan Hassan
Dr. Ainul Zakiah Abu Bakar
Dr. Chua Bee Lia

School of Business and Economics
Prof. Dr. Sridar a/l Ramachandran
Assoc. Prof. Dr. Yuhanis Ab. Aziz
Assoc. Prof. Dr. Haslinda Hashim
Dr. Abdul Rashid Abdullah
Dr. Noor Azlin Ismail
Dr. Nawal Hanim Abdullah
Dr. Norazlyn Kamal Basha
Mrs. Siti Rahayu Hussin
Mrs. Wong Foong Yee
Mr. Ganesh Thanasegaran

Universiti Putra Malaysia Bintulu Campus
Dr. Aryaty Alwie
Dr. Anita Rosli

Faculty of Agriculture
Assoc. Prof. Dr. Nitty Hirawaty Kamarulzaman
Assoc. Prof. Dr. Juwaidah Sharifuddin
Assoc. Prof. Dr. Nolila Mohd Nawi

Institut Ekosistem Sains Borneo, UPMKB
Dr. Anita Rosli



 

Updated:: 18/12/2023 [aslamiah]

MEDIA SHARING

SCHOOL OF GRADUATE STUDIES
Universiti Putra Malaysia
43400 UPM Serdang
Selangor Darul Ehsan
03-9769 4225
-
WXFZNAK~