MARKETING | SCHOOL OF GRADUATE STUDIES
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MARKETING

Marketing is a discipline which provides students with an opportunity to develop a holistic understanding of customers, products, services, organizations, competitors as well as communication. It helps students appreciate the need to integrate all marketing components to establish an effective strategy in order to achieve organizational objectives. Marketing offers work in diverse field either more interactive and face to face job with people (e.g. customer relationship manager, chief marketing officer) or a more behind the scene job ( e.g. marketing analyst, consumer behaviour analyst). Marketing will always be in demand as long as the economy and organization exists. Thus a marketing degree is an indispensable degree to have in this global digital world.

 

ENTRY REQUIREMENTS
Master
PhD

 

LIST OF EXPERTS

Faculty of Modern Languages and Communication
Assoc. Prof. Dr. Nor Azura Binti Adzharuddin

Faculty of Forestry and Environment
Dr. Sheena Bidin

Faculty of Design and Architecture
Dr. Siow May Ling

Faculty of Food Science and Technology
Dr. Wan Melissa Wan Hassan
Dr. Ainul Zakiah Abu Bakar
Dr. Chua Bee Lia

School of Business and Economics [Temporarily closed for new intake for PhD level]
Prof. Dr. Sridar a/l Ramachandran
Prof. Dr. Noor Azman Ali
Assoc Prof. Dr. Yuhanis Ab. Aziz
Assoc Prof. Dr. Haslinda Hashim
Dr. Abdul Rashid Abdullah
Dr. Hamimah Hassan
Dr. Nawal Hanim Abdullah
Dr. Norazlyn Kamal Basha 
Pn. Siti Rahayu Hussin
Pn. Wong Foong Yee
Mr. Ganesh Thanasegaran
Mr. Kamarulzaman Ismail
Mrs. Norazlina Kamarohim

Universiti Putra Malaysia Bintulu Campus
Dr. Aryaty binti Alwie
Dr. Anita Rosli

Faculty of Agriculture
Assoc. Prof. Dr. Nitty Hirawaty Kamarulzaman

Institute of Plantation Studies
Assoc. Prof. Dr. Nolila Mohd Nawi



 

Updated:: 19/05/2022 [aslamiah]

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SCHOOL OF GRADUATE STUDIES
Universiti Putra Malaysia
43400 UPM Serdang
Selangor Darul Ehsan
03-9769 4225
03-9769 4225
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