Here's what you need to know about popular social media platforms for professional settings, whether you are looking to expand your network, build a business or find a new gig.
Social media allows you to do at least four important things:
LinkedIn is one of the examples - with its 500 million members, is the quintessential professional network and one that’s not used as optimally as it could be. LinkedIn works best when you use it as a career management tool and not just for job hunting.
1. Expanding Your Network and Influence
LinkedIn offers a variety of ways to expand your network by finding and connecting with relevant professionals in your industry. The key is to find, approach and connect with folks you already know, folks you’d like to know and folks you should know. You should also post your own content, showing off your expertise on a regular basis.
Learn to use the recommendation feature to give and receive recommendations for people you have worked with in the past. You should give recommendations only to people whose work you are willing to vouch for. I’ve heard of employers who take recommendations on LinkedIn almost as seriously as ones received in more traditional ways. So if anything gives you pause, you should find a gentle way to turn down a request for a recommendation.
2. Building and Expanding a Business
Depending on your business, LinkedIn offers a variety of ways to deploy it for companies — from recruiting to generating sales leads. As with the other platforms, you should see if LinkedIn advertising features make sense for you.
On LinkedIn, you can create a company page and build an online community around it, getting customers and potential customers to follow you. To learn more about LinkedIn for business, see its official guide.
3. Job Hunting
Finding jobs is the most important part of LinkedIn for individuals, and you can use the network to track specific companies, people and job openings. Spend time getting to know, in detail, the search features that let you drill down into networks of people, companies and job postings.
When you’re looking for a new job, numbers matter, so take time to build your network. But be sure to do it in a smart way: Blasting invitations at complete strangers in the hopes of connecting with either them or people they are connected with is not a good strategy. Instead, look for legitimate connections you have with people — your alma mater, for example — and reach out with an invitation to connect that includes a personal note.
Resources: The New York Times : Social Media for Career and Business
Date of Input: 28/03/2022 | Updated: 07/11/2023 | aslamiah
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